Our Story

Everybody loves pizza, there is no doubt about it. But not many people know what real pizza is. Pizza was invented in Naples in the 19th century and the first pizzas consisted of tomato sauce, garlic and some oregano-very simple. Unfortunately, people view pizza as something unhealthy and greasy. It is not, the true pizza is the Neapolitan Pizza made from flour, water, yeast and salt. Add some fresh tomato sauce and some fresh mozzarella and here you have it. Simple, healthier and delicious.

The dough needs to rest at least 48 hours!


Napizza seeks to promote a healthier pizza and tries to bring back the Neapolitan traditional Pizza Making by using a wood fired oven, a traditional dough recipe and a Master Pizzaiulo (Pizza Chef).

Our Dough is made from water, flour, yeast and salt. We mix the flour with the yeast which transforms the the sugar of the flour into ethyl alcohol and carbonic gas. The Dough needs at least 48 hours to rise in order to be light and easy to digest.

Our Oven, is a wood fired oven and it cooks the pizza at over 450 *C in less than 60 seconds.

Our Pizzaiulo has over 20 years of experience of pizza making. Mixing passion and professional secrets to make the best pizza each day.




Elpidio is a business man and he owns multiple boutiques around the world but he has always been a great fan of pizza. So much that he fell in love with pizza since the age of five. When Alex came to him with the proposal in September 2015, Elpidio immediately accepted to get involved and felt that finally he had the chance to do something that he always dreamed of.

To contact Elpidio directly please click here



Co-Owner and Director

Alex is co-owner of Napizza and a student of International Politics and Modern Languages at the University of Stirling. After finishing high school, Alex got married at the age of 20 with Inga and they are currently living in the beautiful city of Stirling (Scotland). Alex and Inga met in Ischia (an Island in the gulf of Naples) and traveled the world together for one year before finally getting married in 2012. The name Napizza came to Alex after listening a song by a famous Neapolitan singer Pino Daniele, Fatte na Pizza (Make yourself a pizza). The name also recalls the home town of the pizza: Napoli.

To contact Alex directly please click here